Too few Entrepreneur’s and business owners can grasp the importance of taking massive action and what it means. Some even get stuck in the decision process and never get anywhere- then others surpass ‘decision’ and start to implement only to get caught up in bright-shiny object syndrome or what I like to call ‘Entrepreneur A.D.D’…where there seems to be too much to do and not enough time so several things get started and not enough gets completed.
Here’s where taking massive action gets lost in translation or it’s definition isn’t fully realized.
First let me explain what Massive Action is NOT:
- It’s not starting a thousand projects or programs and diluting your efforts. Unless you have a large team not enough focus can be given to too many projects and/or tasks for a positive outcome.
- It’s not shifting attention from start to stop and back to creation mode thinking it’s not working because the logo isn’t pretty enough or the product / program is lame….when in actuality it wasn’t given enough energy or effort to make work. Underestimating what it will take to make something sell is very common which then leads to giving up, assuming the market doesn’t want it, blaming methods or others and it can get ugly.
- It’s not trying the same thing over and over even it it’s not working.
- It’s not avoiding consistency and effort.
- It’s not avoiding sales and the sales conversations that should be implemented.
- It’s not avoiding lead generation.
- It’s not avoiding discipline and switching up the numbers and goals to feel better about it not working.
If a product isn’t selling or the marketing isn’t acquiring leads with a proper lead generation, it’s not working the way you’re doing it. This means to take Massive Action.
How to take Massive Action:
- Work like your hair is on fire. Yea, work like your life depended on it. This may sound exhausting but it doesn’t have to be. There’s an urgency that needs to be applied and especially the first year in business. Too many businesses fail in the first 5 years and I believe it’s because the first year was not given enough ‘fire.’ Enough action. Enough pressure. Diamonds are created under pressure. Set high goals and aim to hit them. Do whatever it takes. One of the reasons I hit six figures in the first year of doing business online is because I created a ton of urgency. I was a single Mom and had a sales background too – I was used to asking for the sale and working on straight commission. I was also used to paying bills. Many times I see Women in business their first year not creating enough urgency because they’ve had someone paying the bills at home and this can be a dangerous place to be for a person in business the first year. When you are comfortable you tend to stay there. Without massive action you won’t get off the ground.
- You stop thinking in terms of how many hours you work and start talking in numbers of how many quality conversations you had with prospects and joint venture partners. When I worked in the insurance business I knew how much action to take to put a dent in my numbers goal. I knew in the weight loss industry to start making calls towards the end of the week if I’d not hit it already by Wednesday evening. In the TV advertising industry I knew to give more attention to high profile prospects and get that business closed quickly. In the publishing industry I knew to build as many relationships with my prospects as possible and follow-up with them consistently. To get my samples in their hands all the time. To be top-of-mind. There were no time for excuses. Only hitting number goals with proper action. With online business I know and teach to give extreme attention and focus to what works (marketing & income producing activities – and that action needs to feel massive in the beginning.
- Do away with a retrograde mentality and consideration of ‘shrinking’ the goal or your reducing actions. Unless that goal is going up you’re not advancing or growing. If you’re not making sales or progress you’re not taking enough massive action. This is a sure way to stay mediocre which leads to disengagement and usually quitting altogether.
- Learn to work faster. Once you’ve learned a new skill like blogging, sales conversations, creating lead pages and email marketing stay consistent and learn to work faster – get them out of the way using systems like a blogging calendar to have them post automatically. Use your Sunday to plan it all out and get it done on automation. Then plan out the calls/or emails you’ll make to joint ventures, prospects from your list (if you have a list), referral partners, events you’ll attend to network, what posts to provide with links to your lead /capture pages (lead generation). The good news is once you’ve mastered this and you’re making sales you can hire this stuff out- if you don’t like it.
- Get a little obsessed– I talk about this in my book Unleash Your Moxie and it works. What others will think is obsessive is only because they’re comparing it to their actions of ‘average’ or even well below it. Look at their results. Are they achieving what you want or even where you’re at in terms of progress or income? If not, then don’t listen to chatter like that. If you’re being coined as obsessed then you’re taking massive action. It’s ok. I hear a lot about balance and giving yourself time to breathe- sure that works for those that are having their bills paid by someone else. It works for someone that is comfortable and will likely stay there…or NOT when the market drops or a change occurs in the industry and they aren’t ready because they didn’t take massive action. Life isn’t getting less expensive. So why not get obsessed to get a handle on it? You won’t regret it later in that 2nd year when you can hire help to grow even more.
Changing Habits to hit goals using Massive Action techniques can sometimes only take 30 Days to achieve. It’s quite impressive!
Join my 30 Day Challenge to increase sales and start taking massive action!