Planning your income goal using a marketing calendar can be extremely effective and ensure you get to where you want to go by the end of the year. Most small business owners don’t use this method of breaking down each quarters goal and therefore find themselves using tactics and strategies that make no sense. This can lead to random and confusing marketing messages as well as inability to reach their target audience. The end result can lead to less than satisfying revenues and may even have some rethinking staying in business at all.
Here are some tips that can be a surefire way to reach year end income goals :
1. Plan out and break down your goal into quarters by taking the amount desired to reach and dividing it by four quarters. Then breakdown each quarter goal to monthly goal and break that number down to a weekly goal.
2. Each quarter will have a product launch date set, email sequences (if email is being used), marketing messages (posts for instance on social media), JV and affiliate links set in place if joint ventures will be promoting your product launch, sales pages, blog posts, video’s etc…. any marketing that will be used for each quarters launch need to be set up in advance and in place weeks before so that any automated marketing methods will work like a well oiled machine.
3. Getting a birds eye view of your marketing year on a lamented wall calendar using color coding can be an added benefit especially for your team. Display it for everyone on your team to see and refer to with actions, steps and deadlines laid out for marketing sequences and you’re sure to reach your goals like clock work.
If this tip was useful to you having a strategy session with Crystal may be just what you need to you make your income goals happen for 2013. Go here to learn more: http://www.moxieentrepreneur.com/complimentary-strategy-session/